Bumble Confirms Advertisement Featuring Serena Williams Will Most Likely Air Through SuperBowl

10 Jun Bumble Confirms Advertisement Featuring Serena Williams Will Most Likely Air Through SuperBowl

Bumble affirmed that a new ad featuring their newest celebrity spouse Serena Williams will debut throughout first 1 / 2 of the SuperBowl.

Relating to AdWeek, Bumble teased a fresh promotion making use of the tennis star, admitting it would coordinate using the SuperBowl, although it wasn’t obvious should they were likely to air an advertisement during the video game, the most-watched yearly activities in the U.S. (plus one really high priced advertising buys). Bumble has now affirmed their own very first SuperBowl advertisement will feature Serena Williams as well as their new campaign “golf ball is actually Her Court.”

Bumble, a female-friendly matchmaking software, is actually serious about its female-empowerment goal. Over the last number of years, the company has debuted offerings that attract especially to ladies, particularly partnering with Moxy resorts available BumbleSpot – verified places in which Bumble people can meet for times, profession networking, or prospective brand-new relationships – in order to create secure spaces for ladies.

The offer with Williams will function the woman surge to celebrity, “not merely as an expert football celebrity but as a business owner, character model, partner and mama,” per AdWeek. The location was created by a mostly female group and guided by A.V. Rockwell, an award-winning screenwriter and director whose work tackles dilemmas on competition and oppression.

The message with the ad would be to encourage females to control their tales, something Bumble was excited about from introduction of their internet dating software, offering women the energy to really make the first action.

In a teaser video when it comes down to SuperBowl ad, that’ll air March 3rd, Bumble offered a peek of what to expect.

“We’re surviving in a global and society where folks are needs to see differently and just starting to understand that our company is equally powerful and simply as smart and simply as smart and simply because businesslike as almost every other male nowadays,” Williams states at the camera, which then pans to this lady offering a ball in a clear court. “and today you have to show up and inform all of our tale the way in which it ought to be advised.”

AdWeek pointed out that the female-forward Bumble advertisement promotion is unusual for a SuperBowl, that’s these types of a male-dominated room, and more not likely that a typically female staff would develop this type of a SuperBowl ad.

“There are plenty ladies who tend to be ready and eager [to be engaged in ultra Bowl], and each and every girl involved [in Bumble’s area] had a whole lot enthusiasm,” Bumble main brand name officer Alexandra Williamson informed AdWeek.

She proceeded to express: “People will see a different sort of part to Serena if this advertisement goes alive, and I also would feature that to an all-female group implementing it.”